In this age of information overload, your communications have to be on point to gain an audience’s attention. Great writing is not about using big words, long sentences and complicated concepts. Great writing is an art. It’s about crafting a message, designing the reader journey and having the desired impact. This course covers the tenets of effective business writing including a variety of business communication, from emails, letters and reports. This course offers a clear, comprehensive, easy-to-use guide on how to be impactful with audiences.