Empowering Your Personal Brand

Learning Outcomes

  • Understand the importance of personal branding and the message you are currently sending
  • Define your valuers, strengths and uniqueness
  • Create consistence and authentic messages
  • Align your actions and behaviours with your personal brand
  • Strategies for showing confidence and assertiveness in communication
  • How to consistently communicate a strong message with gravitas


Whether we are aware or not, we are constantly communicating information about ourselves to others. In turn, others are constantly receiving messages about us and creating an idea of who we are. In order to have the impact, respect and influence that we want to have, we need to have a strong consistent brand that others can trust. Your personal brand is what sets you apart in the workplace. It’s how you present yourself to others, the values you hold, and the unique qualities that make you stand out. It’s not just about what you do, but how you do it. In this session, we’ll explore the key elements of personal branding and provide practical strategies to help you define, communicate, and live your personal brand.

Program Overview

Understanding branding 
  • Introduction to personal branding and it’s importance
  • The benefits of a clear and effective personal brand
  • Awareness of branding/people we are currently drawn to
  • Understanding the brand you currently own
Building your own brand
  • Identify your values, strengths and unique qualities
  • Define who you are and who you want to be
  • Understand how and where to communicate this
  • Set goals and targets in line with who you are
Getting your message across
  • Understand the key behaviours in communication
  • Gain awareness of how these align with your personal brand
  • Ensure that you are giving consistent and authentic messaging
  • Develop a clear and concise elevator pitch
Living your brand 
  • Ensure consistency with your branding
  • Ensure you are living by your values
  • Build credibility and trust through your actions and behaviours
  • Handing challenges and staying true to you

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