The ability to influence others when speaking and writing is vital in business. With a recent study showing a reduction in the attention span of individuals, it is essential that clear and concise communication is consistently delivered. Whether one is speaking to one person or to a large audience, it is imperative that the speaker is equipped with the skills that propel audience members to take action. After this course, participants will understand how to read and adjust to their audience. While style is important for a good communicator, substance and authenticity are even more crucial. Great communicators speak and write credibly, and have a powerful way of delivering that message.