Defining Your Personal Brand
This course supports conscious control of professional reputation by examining the role of behaviour, communication and values in shaping perception. Through guided reflection, peer feedback and real world examples, participants define a personal brand and express it consistently.
The session strengthens self awareness and alignment between intention and impact. Participants develop clarity and confidence to project authenticity in every interaction.


What this course unlocks
This course builds deliberate awareness of the impression created and the impact generated through everyday leadership behaviour. Leaders reflect on strengths, values, and behaviours and align these with the expectations of role and organization. The focus is on authenticity, consistency, and credibility, ensuring personal brand supports influence, trust, and long term progression rather than working against it.
Designed for
- Leaders and managers at all levels
- High potential talent and emerging leaders
- Professionals seeking greater influence and impact
Skills you build
- Identify the core elements that shape a personal brand
- Clarify values, strengths, and differentiators
- Align behaviour and communication with intended impact
- Understand the experience created through leadership presence
- Build a consistent and authentic brand across situations and stakeholders
Shifts you will see back at work
- Increased self awareness and intentional leadership behaviour
- Consistent and credible leadership presence
- Stronger trust and confidence from colleagues and stakeholders
- Greater confidence navigating visibility, influence, and growth
Work with Echios
Let’s explore how we can support your team.
